When someone visits your website, they are looking for something. Whatever you are offering, you are competing with others in the field in fulfilling your clients’ wants and needs. Your customer, your client, your group members, are all looking for someone to lead them to what they want, and your website needs to convey this strongly to them. Yes, of course if you have products, a particular price or style may help your business succeed, but what about intangibles? Marketing your organization is an important step to conveying subtle, yet important messages to your clients, that you may not even know.
I contend that your organization acts as a leader, and your customers want you to lead them successfully. If we’re comparing apples to apples, what can set you apart from your competition is your message, and that message should take the form of being a strong leader. For you to establish yourself as a competent leader, you need an online presence that conveys your leadership strengths to your customers and clients.
According to a Gallup Poll on follower’s needs, there are four basic desires that people want in their leaders:
How does your current website fulfill these needs? Does it convey that people can trust you, that you care about your customers, that you are a stable group, and do your offerings provide hope for them?
In future posts I will delve into how each of these needs can be portrayed through your site.
I invite you to contact me to discuss this or your needs more.